Danish FMCG · catalog API + shelf intelligence

Ground truth for every shelf in Denmark.

One canonical catalog of every SKU, price and shelf share across Netto, Rema 1000, Føtex, Bilka, Lidl, Kvickly and 14 more — served as REST and webhooks. The data your team has been hand-collecting in spreadsheets, in one place, always fresh.

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7,938live offers
2,741stores covered
20chains tracked
Tracking live offers across
Bilka
Lidl
Føtex
Netto
Kvickly
fakta Tyskland
SuperBrugsen
Scandinavian Park
Fleggaard
Løvbjerg
Meny
Pøtzsch
Rema 1000
Spar
Min Købmand
BorderShop
Calle
Coop 365discount
Dagli'Brugsen
LET-KØB
Two products, one source of truth

Build with the data, or read it in your dashboard.

Catalog API

For engineers building grocery apps and pricing tools.

One REST endpoint per resource. Webhook events when a price or assortment changes. Normalized categories across every chain.

GET/v1/public/catalog/products/5741000155257200 OK
{
  "ok": true,
  "data": {
    "id": "af5a5489-d551-42c4-9dae-3438cbc518df",
    "canonicalName": "Pepsi Max Lime 50cl flaske",
    "ean": "5741000155257",
    "variant": "lime",
    "volumeMl": 500,
    "unitCount": 1
  },
  // prices: GET /products/{id}/offers
}
  • REST + webhooks · OpenAPI spec
  • Normalized GTINs and categories
  • Live distribution across every chain we cover
Shelf Intelligence

For category and pricing teams at FMCG brands.

See your brand the way the market does — every price, promo and catalog placement across every covered chain, from the same live data behind our API. In-store signals like share-of-shelf are in development.

  • Price and promo tracking across every covered chain
  • Price history for your products, day by day
  • Catalog presence: where your brand is (and isn't) on offer
Coverage

Every chain we're live on.

As of 2026-08-27.

ChainStoresLive offersStatus
Bilka191,281Live
Lidl171851Live
Føtex119784Live
Netto588571Live
Kvickly62536Live
fakta Tyskland3457Live
SuperBrugsen217440Live
Scandinavian Park1351Live
Fleggaard6348Live
Løvbjerg18343Live
Meny118316Live
Pøtzsch1244Live
Rema 1000438241Live
Spar138213Live
Min Købmand172197Live
BorderShop2190Live
Calle6184Live
Coop 365discount320180Live
Dagli'Brugsen267175Live
LET-KØB6936Live
Who builds on it

Four teams, four different reasons.

Pricing

Track competitor prices live across every chain.

Query current prices over REST, or get a webhook the moment a price moves — instead of weekly manual checks.

  • 20chains
  • 7,938live offers
  • REST+ webhooks
Get API access
Category

See your category across every chain’s catalog.

Which products each chain lists, and at what price — rebuilt from every catalog we ingest. No store visits, no spreadsheets.

  • 20chains
  • 2,741stores
  • catalogsourced
Get API access
Developers

Ship a price-comparison app in days, not quarters.

One REST endpoint per resource, official SDKs, and webhooks for changes. The catalog is already normalized across chains.

  • REST+ webhooks
  • SDKsofficial
  • 7,938live offers
Get API access
Analysts

Alternative data on Danish FMCG pricing.

Price and assortment across every chain, straight from the API — with per-product price history. No scraping, no store panels.

  • 20chains
  • 7,938live offers
  • RESTAPI access
Get API access
Official SDKs

Typed clients for TypeScript, Python and Go.

Hand-written, idiomatic clients over the same public Catalog API — typed models, cursor pagination and typed errors, one call away.

TypeScript@shelfatlas/catalog-client
npmTerminal
npm install @shelfatlas/catalog-client
Pythonshelfatlas
pipTerminal
pip install shelfatlas
Goshelfatlas-go
goTerminal
go get github.com/SlambertDK/shelfatlas-go
Start mapping the shelf

Every SKU, every chain, every price — one call away.

Free to start across every chain. No credit card.

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