Positioning
We are not a SAP replacement.
We are the evidence layer.
Between two store audits, nobody knows whether the product is actually on the shelf — or whether the campaign you paid for is actually running. ShelfAtlas fills exactly that gap, and deliberately nothing more.
What ShelfAtlas is not
Not an ERP or planning system
We do not manage your inventory, orders, or master data. Your existing systems already do — and they are good at it.
Not a distributor report
"Delivered to the store" is not the same as "standing on the shelf at 19:30 on a Wednesday". We measure the second one.
Not a panel extrapolation
Every data point is a real observation from a real store with a timestamp. We show you the coverage rate instead of extrapolating past it.
What the evidence layer gives you
Campaign execution, chain-wide
Which stores are actually running your promotion right now — read daily from the chains’ own published catalogs.
Shelf reality, store by store
Crowd-reported stock status with a built-in trust layer: an "out of stock" only counts as confirmed when independent reporters agree.
The number nobody else has
The share of stores where your campaign is live but the shelf is confirmed empty. That is marketing spend evaporating — and a concrete call to the chain.
Honesty is the product
Evidence you cannot trust is worse than no evidence. That is why every view carries its own coverage rate (“data from 12 of 148 stores”), why unconfirmed signals are labelled as unconfirmed, and why we would rather show you a smaller, true number than a bigger, modelled one.
It composes with what you already run: no integration project, no migration, no seats to license across the org. A browser, an API, and numbers you can act on.
See it on your own category
The same data is available programmatically, today.